The national online promotion highlights extraordinary real estate listings
TAMPA, Fla. (July 2, 2020) –Two Tampa Bay homes, one located in the Beach Park neighborhood of Tampa and one in the Old Northeast neighborhood of St. Petersburg, have been selected as finalists in the 2020 HGTV Ultimate House Hunt. The Ultimate House Hunt is a month-long online promotion held on HGTV.com annually, showcasing extraordinary homes for sale in eight categories: Amazing Kitchens, Beachfront Homes, Big City Digs, Countryside Retreats, Curb Appeal, Homes with a History, Outdoor Escapes, and Waterside Homes. The contest is one of the channel’s most popular contests, generating more than one million votes last year.
The Smith listing in Beach Park was selected by HGTV’s editors as a finalist in the Curb Appeal category. The home is is a Stucco, Italianate Home that features meticulously landscaped hedges and tall trees. Represented by the Pond/Gunning sales team at Smith who says the home is “a wonderful example of one of Beach Park’s original Mediterranean grandes dames built by a South Tampa prominent pioneer family in the 1920s”.
The home’s beauty continues from curb to interior. French doors open from the family room onto the Italian inspired loggia overlooking a beautiful saltwater pool with tumbled marble decking, LED pool lighting, and 3 fountains- perfect for al fresco dining! The brick detail throughout the backyard compliment the Italianate architecture and creates a private entertainment area plus there is a custom grilling area and a luxurious pool bathroom and shower.
To cast a vote for this home, visit: https://www.hgtv.com/design/ultimate-house-hunt/2020/curb-appeal
Another home that was selected, located in the Old Northeast neighborhood and represented by the Smith & Associates Real Estate sales team Kantner/Waechter, is a finalist in the “Homes with a History” category. It is a cheery Craftsman and Carriage house with a shingle roof, three porches, and landscape lighting. The exterior moldings, columns, and porch railings stay true to the Craftsman style. Says listing agent Sharon Kantner, “This 1910 Craftsman home is a historic gem in Old Northeast and a quintessential example of doing a historic restoration the right way!”
From foundation to finish this gem exudes the highest quality in architectural design and craftsmanship while maintaining the period moldings, finishes, and heart pine wood floors throughout. The property sits on a corner lot and boasts 3 porches, 4 gas fireplaces, heated and cooled swimming pool, legal detached income-producing one-bedroom Carriage House with full kitchen and bath, a two-car garage and a privately fenced motor court with electronic gate.
To cast a vote for this home, visit: https://www.hgtv.com/design/ultimate-house-hunt/2020/homes-with-a-history
During the contest period which runs from June 30 through August 4, consumers vote for their favorite homes among 89 finalists in the eight different categories. A winner will be chosen in each category based on the highest number of votes received, and an overall favorite will be awarded for the listing receiving the most votes. All nominees are represented by members of Leading Real Estate Companies of the World® and Luxury Portfolio International®.
Mediterranean-Style Home With Terra Cotta Roof is selected in a national contest on HGTV for its beautiful curb appeal.
Craftsman style home in the Old Northeast neighborhood of St. Petersburg is getting national attention.
Located at 756 Bay Street NE St Petersburg, FL 33701.
Smith Pivots to Virtual Open House Event to Reach Thousands Event Becomes Model for Real Estate Agencies Around the Country
Smith Pivots to Virtual Open House Event to Reach Thousands
For Immediate Release
Tampa, FL (June 23, 2020) – The pandemic has disrupted the very personal experience of buying and selling real estate and become the spark for real estate companies to pivot into virtual modes of operation. Ahead of the technological curve is Tampa Bay’s largest locally owned real estate brokerage firm, Smith & Associates Real Estate. The company quickly adapted and was already prepared to offer a highly-personalized approach through digital means. With online concierge services staffed by real estate professionals, increased virtual tour offerings, 360-degree views of listings, and an Offer Optimizer for online buying and selling, Smith’s navigational tools along with Virtual Open Houses have met the needs of buyers and sellers in Tampa Bay.
This past weekend, the organization held its second Company-wide Virtual Open House Event featuring twenty one Tampa Bay properties. How it worked… The Smith real estate agents signed up for an 8-minute time slot per property. On Sunday, all the agents joined the Zoom conference. During their 8 minute window, they were spotlighted on Zoom and took over the screen. Each agent gave a walkthrough of their property to showcase the home’s finest features and help the live audience feel the experience of being in the home. Simultaneously, Smith streamed the Zoom conference on Facebook LIVE to increase viewership. Social ads, digital ads, and an email blast to website subscribers all linked back to the SmithVirtualOH.com, which included event information. The link has all the properties, agent names, and Facebook links for future viewing.
“We recognized early on that merging technology with the wisdom of our expert agents was going to be invaluable to offering our clients the safety and customer service they deserve while buying or selling real estate. The work we did to host a company-wide Virtual Open House event has become a model for how real estate companies around the country can pivot into a comprehensive experience for buying a home with safety prioritized,” says Bob Glaser, Smith & Associates Real Estate President and CEO.
Trendsetters and Leading Real Estate Companies of the World are two of Smith’s global affiliations that are looking at implementing this Virtual Open House approach with other agencies needing to shift their Open House events to digital hosting. All 350 of the Smith employees were supplied with social media graphics, webpage link, and the email campaign.
Almost 5,000 people viewed the Virtual Open House page with more than 200 individual clicks on listings during the event. The video continues to get reach and views on the Smith Facebook page.
By quickly adapting to a virtual mode of operation, the navigational tools and Virtual Open House events allow potential Tampa Bay homeowners to step into lush interiors, view amenities and enhances their knowledge of the home’s neighborhood all while taking precautions in our post-pandemic environment.
1570 Alexander Road, Belleair, FL 33756
For sale, the Victorian mansion named Shady Oaks is one of the oldest yet best-preserved examples of Victorian architecture in Florida and is still standing in pristine condition as it has for over a century. The historical marvel is steeped in history dating back to one of its owners, Morton Plant, son of the renowned Henry B. Plant, railroad magnate, and developer of the Belleview Biltmore Hotel. Perhaps the most enduring part of Plant’s legacy can be found in Clearwater, Florida. Plant is responsible for the creation of the Morton Plant Hospital, designated as one of Reuters’ Top 100 Hospitals in the United States.
Located at 1570 Alexander Road, Belleair, FL 33756, the 4 bedroom home is listed at $649,900. Its current owner was careful to preserve its elegant historical features while modernizing the home to meet today’s needs. Situated on a double lot, Shady Oaks has gorgeous moldings, millwork, stained glass windows, and other unique features that true Victorian homes posses.
“Shady Oaks is one of the original homes on Bellair Beach and has been preserved and modernized with the utmost attention to detail and care. With over 3,776 square feet of space and a large lot, this Belleair home is a rare gem that holds a story of Florida’s history and growth,” says the listing agent for the home, Tricia Smedley, Smith & Associates Real Estate.
With its close proximity to Clearwater’s white-sand beaches and within steps of the well known Belleair Country Club, this home’s prime location and history make it an impressive new listing.
For more information on this home, please click here.
After spending months sequestered in our homes, it may be apparent that your home’s interior is due for an update. One of the simplest and most cost-effective ways to refresh the feel of your space is through paint. A kitchen can be instantaneously brighter, a bedroom cozier, and a living space more modern with the right shade of paint. We went to area paint expert, Walker Tanner, owner of Tanner Paint Company, to find out what is the hottest palette of colors for homes in Tampa Bay.
Get re-inspired to love the home you live in or get it move-in ready for someone else to enjoy by putting a weekend of sweat equity into your paint colors project!
Tanner Paint is located at 4917 N Armenia Ave. Walker Tanner is the President and 4th generation owner of Tanner Paint, Florida’s oldest paint store.
Looking for additional home improvement projects? Check out these helpful topics:
Stay tuned for more details on our next Smith Virtual Open House Event and visit SmithVirtualOH.com for more information.
We all know that making improvements to your home can increase its value and add to its price at resale. However, knowing which types of improvements get the best return is important. This article will discuss the seven home improvements that will get you the most bang for your buck.
1. The Kitchen Remodel. When selling your home, the kitchen is a critical room. This is the best place to put your home improvement budget. An outdated kitchen with 15-year-old appliances could be a non-starter for many prospective buyers. HGTV says that you can anticipate recouping anywhere from 60% to 120% of your investment on a kitchen remodel. But the remodel should be within limits because you don’t want your kitchen to be head and shoulders above the rest of the house or the neighborhood. Your renovation projects should enhance your home—not price it out of the local market. A kitchen remodel should consider replacing old appliances with new, more energy-efficient models, refacing or replacing cabinets, installing new countertops, updating the hardware, installing a new sink and faucet, as well as updating the flooring and repainting.
2. The Bathroom Situation. Second only to the kitchen is the bathroom situation. And it’s a situation if your three- or four-bedroom home has only one loo. You can recoup the majority of your investment by adding a second bathroom. HGTV estimates that you can recoup 80%-130% of whatever you spend adding a bathroom… and if you have the space, a full or three-quarter bath is preferable. If you’re updating an existing bath, focus on a new sink, toilet, and fixtures. You should also consider updating the lighting and tile. One more improvement you can make to your bathrooms is reconfiguring your standard bathroom into an accessible one with wider doorways for wheelchairs, adding a walk-in shower, lowering light switches, and installing support bars.
3. Garage Door Replacement. A spanking new garage door can really make a statement and increase your home’s curb appeal. Research shows that recoupment is near 100% nationwide, and Remodeling Magazine says that a garage door replacement in the Tampa area is 95.1%,—making it a great project.
4. Siding and Window Replacements. Siding and windows that are old or damaged can have a dramatic negative impact on your home’s curb appeal and a potential buyer’s first impression. And as far as new windows, buyers are looking for homes with high energy efficiency ratings. Plus, because of our weather, windows in Florida must be impact-resistant.
5. Deck Addition. HGTV says that homeowners recoup 65%-90% of their investment by adding a deck. That’s good news because this is another home improvement that can be enjoyed year-round in Florida. Locally, you’ll recoup about 78% of your investment in a wood deck.
6. Repurposing a Room. Another valuable home improvement is to “reinvent” an existing space in your home. This might look like making a bedroom out of unused attic space or adding a small apartment in or over your garage—which may appeal to a larger family looking at buying your home.
7. Adding Energy-Efficient Insulation. In Florida, we know that climate control is a must. You can cut those costs by installing energy-efficient insulation that keeps you from heating or cooling the outdoors. Fiberglass, cellulose, and rigid foam board are frequently used, with blown cellulose and loose-fill fiberglass being the preferred methods in Florida.
Sprucing up your home for resale—or to enjoy before you put your home on the market—is a great idea. Use these tips and consider the areas of your home that a home improvement project will bring you the greatest return on your investment (ROI).
And just in case you’re wondering, renovating your backyard patio is seen as one of the least valuable home improvement projects, with a return of just over 50%.
Consult with a knowledgeable realtor in your community to learn what improvements will be of the greatest value and the highest return for your home. A realtor will analyze your market and see what has the greatest potential to make your property stand out.
Contact a Smith & Associates Real Estate Realtor, here.
To better protect our clients, associates, and community, Smith & Associates Real Estate has moved to fully digital showings. Please join us for a virtual open house event, Sunday, May 17th at 2:00 pm on Zoom. The event will also be streamed on our Facebook page LIVE!
We invite you to take a tour of some of Smith & Associates Real Estate’s finest properties from the comfort and safety of your own home. After the live event, take a peek at our associates’ Facebook pages to see additional live streams or videos.
Sunday, May 17th at 2:00 pm
Smith & Associates Real Estate’s Facebook Page: facebook.com/SmithAndAssociatesRE
View The List Of Virtually Open Homes
|Property Address||Price||Agent Name||Link To Facebook|
|1044 Royal Pass Rd||$1,175,000||Traci L. Burns, PA|
|208 Arlington Ave E||$519,500||Robert Keppel|
|2471 E Vina Del Mar Blvd||$1,650,000||Melinda Pletcher|
|4219 W San Pedro St||$959,000||Nelson Bosque, PA, MBA|
|3232 W Horatio St||$470,000||Mary Beth Byrd & Leslie Minder|
|2808 45th St S||$419,000||Bethsabé Bockman-Pedersen|
|1 23rd Ave #1||$825,000||Cole Phillips|
|5905 S Elkins Ave||$564,900||Laura Blake|
|3505 W Granada St||$950,000||Sheila M. Awad|
|4413 W Fair Oaks Ave||$329,900||Nelson Bosque, PA, MBA|
|3820 W El Prado Blvd||$739,900||Greg Margliano (hosted by Erica Green)|
|2446 6th Ave N||$350,000||Janelle Chmura|
|673 Segovia CT NE #702||$360,000||Bethsabe Bockman-Pedersen|
|32230 Watoga Loop||$525,000||Amanda Siftar|
|13704 Plainview Rd||$829,000||Laura Baccarella|
|909 Crows Nest Ln||$499,000||Mary Beth Byrd & Leslie Minder|
|6039 Printery St #108||$539,000||Barb Izzi|
|416 11th Ave NE||$750,000||Christopher Pitre|
|715 W Orient St||$359,000||Sterling Remer & Grant Patterson|
|106 Huron Ave||$785,000||Becky Slocum|
|141 78th Ave N||$445,000||Amy Drehsen|
|1014 Emerald Creek Dr||$539,000||Steve Armstrong|
|211 Marcdale Blvd||$415,000||Melissa Stiles|
We look forward to seeing you virtually on Sunday!
Smith & Associates Real Estate Brings The Adwerx Enterprise Automation Platform To Entire Network of Agents
The program ensures that Associates receive a comprehensive digital advertising campaign for themselves, and every one of their listings.
TAMPA BAY, FL, May 14, 2020 – Rooted in the Tampa Bay Area, Smith & Associates Real Estate has been serving local home buyers and sellers since 1969. With annual sales of $1.5 billion and over 2,600 transactions per year, Smith has the highest per-agent productivity in Tampa Bay. Continuing with their track record of showcasing their top producers, the firm is investing in personalized and company branded digital advertising services with Adwerx, including automated online ads for all new listings and the use of retargeting technology.
Digital ads for new listings launch as soon as a property is publicly listed, during the all-important first week that a home hits the market and receives the most attention. They appear on popular websites, including CNN and ESPN, as well as local news outlets and social media sites. Associates will also receive a customized ad promoting every Open House. This helps to instill confidence and optimism amongst sellers, proving Smith Associates are digitally savvy, and providing the best marketing possible for their home. Because Adwerx automates the work of digital marketing promotions, Associates are able to focus on acquiring new listings and providing quality client service.
The Adwerx Enterprise Automation Platform further boosts awareness through impactful retargeting technology. Once a prospect visits an Associate’s website, custom branded ads accompany them throughout their online journey, elevating the Associate’s profile by optimizing visibility – keeping them top of mind with potential clients.
“We pride ourselves on being a leader in adoption of digital marketing and technology, and it is essential that our Associates use digital advertising to stay at the forefront of today’s competitive real estate market” said Robert Glaser, President and CEO. “The Adwerx Platform delivers comprehensive digital advertising strategies that are easy to create and deploy, and will enable us to recruit and retain top talent.”
Since its launch in 2017, the Adwerx Enterprise Automation Platform has seen rapid adoption among the nation’s most innovative brokerages. Brokers who provide Adwerx’s platform retain their agents at a higher rate, with 42% lower agent churn, according to an analysis by REAL Trends. To learn more visit enterprise.adwerx.com.
About Smith & Associates Real Estate
Started in 1969 by Mary Dupree Smith, Smith & Associates has grown from a single office with 15 employees to more than 300 associates and 40 staff spread among 6 offices throughout the Tampa Bay area. With annual sales of $1.5 billion and over 2,600 transactions a year, Smith has the highest per-agent productivity in Tampa Bay and real estate expertise unmatched in the marketplace.
Smith has also been a leader in adoption of digital marketing and technology, growing its local heart while expanding its global reach via affiliations with Luxury Portfolio International®, Leading Real Estate Companies of the World® and London-based Mayfair International Realty. The company has a diverse portfolio of individual clients as well as the industry’s top developers, affording Smith exclusive representation of more than $2 billion in new developments throughout the Tampa Bay area.
Celebrating over 50 years in Tampa Bay, Smith owes its longevity to its associates, who take a personal interest in every client while embracing their communities via philanthropic outreach and giving back. Smith agents’ love for and involvement in their communities provide both market knowledge and a competitive edge in the real estate process, even in an age when technology plays an important role. Learn more at smithandassociates.com.
One of the fastest growing advertising technology companies, Adwerx delivers personalized, omnichannel brand marketing and automation at enterprise scale with the Adwerx Automation Platform. The Platform integrates with native software to generate and deliver customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps. Real estate, mortgage, insurance, financial services, and other innovative sales firms and franchises drive growth through digital marketing automation that increases brand visibility, boosts productivity by 35 percent and lowers churn by 42 percent.
Adwerx has over 200 enterprise customers across the U.S., Canada and Australia. Learn more about Brilliantly Simple Digital AdvertisingTM at adwerx.com.
NAR members receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®’ REALTOR Benefits® Program.
A home is a sacred space. It is where we connect with our families, unwind from stressful days, strengthen relationships, laugh, cry, hug, play, and decompress from the demands of life. More and more, people are seeking to incorporate wellness into the design of their luxury homes. Homeowners want to create spaces that offer a holistic approach to health and complement the balance of mind, body, and soul.
The modern homeowner knows that wellness contributes to overall happiness and is a key to managing stress. They want a home that helps them feel good as they grow older and is a reflection of a healthy lifestyle. These homes for sale in Tampa Bay offer health-inspired home design and create a refuge for self-care and living a well lived life.
Make healthy meals at home that are less processed and use fresh ingredients in this kitchen.
Enjoy the company of your friends with a glass of wine and charcuterie plate as you gather around this waterfall bar.
A good filtration system is a priority for fueling your body with purified water.
Sleeping well is a key to health and this master bedroom is designed for comfort.
This private terrace off the master bedroom will give you space for private time and contemplation.
A spa-like bathroom takes wellness to the next level.
Home spas create a retreat for detoxing and managing stress.
Getting off-line and enjoying your outdoor areas is the best way to recover from a demanding week.
Outside space for reflection and meditation offers zen-like calm.
Do your yoga outside on the lawn and watch the sunset.
A dedicated work-out space will make sure that you are physically healthy to perform at your best.
Success breeds stress but it doesn’t have to diminish quality of life. Bring the art of wellness into your home and you will find a comfort and ease that makes life feel delightful. Luxury living is all about living well.
Find an agent today to assist you in finding the health-inspired home design that best suits your lifestyle, click here.
Looking to buy a beach house in Tampa Bay, but not sure where? With miles of coastline in the Bay area, your possibilities are endless. Below we highlight three local beachfront paradises where you can own your private beach retreat.
Treasure Island, Florida
Consistently voted the best beach in America, Clearwater Beach is known for its namesake crystal clear water and stretches of soft, white sand. The palm tree-lined Beach Walk Promenade boasts hotels, retail shops, attractions, and culinary experiences. And the sunsets each night at Pier 60 are postcard-worthy. It is easy to see why everyone loves a place this gorgeous. Despite drawing visitors year-round, Clearwater Beach has managed to retain a laid-back, small-town atmosphere. The revitalized downtown district with shops, restaurants, and the Clearwater Harbor and Marina is the perfect backdrop for concerts, festivals, and exhibits, like the Clearwater Jazz Festival. The Clearwater Mote Marine Aquarium, home to the world’s most famous dolphin, is also in your backyard. Looking for a quiet getaway? Sand Key and Caladesi Island provide untouched, pristine beaches with million-dollar views. If you’re looking for the best place to buy a beach house in the Tampa Bay area, Clearwater Beach is your perfect spot.
Imagine owning your own piece of Gulf front paradise. With its perfect blend of casual luxury and island charm, Treasure Island is the best place to buy a beach house. Known as the “sand sculpture capital of Florida,” Treasure Island is located on a barrier island and surrounded by soft, white sand and the warm, gentle waters of the Gulf of Mexico. Your Treasure Island beach house allows for endless activities. You could go swimming, shelling, snorkeling, parasailing, or walk the beach, relax, and take in a memorable sunset. Eclectic shops, family-friendly attractions, numerous dining options, and nighttime hot spots are right outside your door. St. Petersburg, with its vibrant downtown, award-winning restaurants, sports arenas, and cultural attractions, is ideally located just a few minutes away. Treasure Island locals are friendly and greet everyone with a smile and “hello.” They are happy to share their love of the area with everyone they meet. Friendly residents, fun attractions, nearly four miles of gulf beachfront, and dreamy vistas over Boca Ciega Bay and the Gulf of Mexico make Treasure Island your ideal location for a beachfront home.
Located on Anna Maria Island and a short drive from Bradenton and Sarasota, Bradenton Beach offers residents a rare opportunity to slow down and unwind surrounded by turquoise waters and quaint island life. Known for its fishing piers, sugar-sand beaches, specialty shops, small art galleries, and family-owned restaurants, Bradenton Beach is an ideal spot to buy a beach house on the Gulf Coast. The slower pace and quiet mornings beg for a stroll along the beach to search for shells. The year-round tropical climate and abundant sunshine are perfect for an afternoon bike ride, paddleboard, or kayak trip to explore the island’s abundant marine life. Bradenton Beach is the ideal location for boating enthusiasts, nature-lovers, history buffs, and beach-goers to call home. The Manatee Village Historical Park features artifacts and photographs of Manatee County. The South Florida Museum holds prehistoric collections, ecological exhibits, historical artifacts, and fossils. The Palma Solo Botanical Park is filled with lush trees, palms, and tropical plants. And the beaches lure you in to unwind. The friendly cafes and restaurants along Pine Avenue set a perfect stage for unforgettable sunsets that you can enjoy from your own beach home.
Whether you are looking to be in the middle of it all — or to get away from it all — there is a perfect beach home waiting for you along Florida’s Gulf Coast.
Find a Smith agent to help you find your beach oasis today, click here.