Smith & Associates Real Estate Brings The Adwerx Enterprise Automation Platform To Entire Network of Agents
The program ensures that Associates receive a comprehensive digital advertising campaign for themselves, and every one of their listings.
TAMPA BAY, FL, May 14, 2020 – Rooted in the Tampa Bay Area, Smith & Associates Real Estate has been serving local home buyers and sellers since 1969. With annual sales of $1.5 billion and over 2,600 transactions per year, Smith has the highest per-agent productivity in Tampa Bay. Continuing with their track record of showcasing their top producers, the firm is investing in personalized and company branded digital advertising services with Adwerx, including automated online ads for all new listings and the use of retargeting technology.
Digital ads for new listings launch as soon as a property is publicly listed, during the all-important first week that a home hits the market and receives the most attention. They appear on popular websites, including CNN and ESPN, as well as local news outlets and social media sites. Associates will also receive a customized ad promoting every Open House. This helps to instill confidence and optimism amongst sellers, proving Smith Associates are digitally savvy, and providing the best marketing possible for their home. Because Adwerx automates the work of digital marketing promotions, Associates are able to focus on acquiring new listings and providing quality client service.
The Adwerx Enterprise Automation Platform further boosts awareness through impactful retargeting technology. Once a prospect visits an Associate’s website, custom branded ads accompany them throughout their online journey, elevating the Associate’s profile by optimizing visibility – keeping them top of mind with potential clients.
“We pride ourselves on being a leader in adoption of digital marketing and technology, and it is essential that our Associates use digital advertising to stay at the forefront of today’s competitive real estate market” said Robert Glaser, President and CEO. “The Adwerx Platform delivers comprehensive digital advertising strategies that are easy to create and deploy, and will enable us to recruit and retain top talent.”
Since its launch in 2017, the Adwerx Enterprise Automation Platform has seen rapid adoption among the nation’s most innovative brokerages. Brokers who provide Adwerx’s platform retain their agents at a higher rate, with 42% lower agent churn, according to an analysis by REAL Trends. To learn more visit enterprise.adwerx.com.
About Smith & Associates Real Estate
Started in 1969 by Mary Dupree Smith, Smith & Associates has grown from a single office with 15 employees to more than 300 associates and 40 staff spread among 6 offices throughout the Tampa Bay area. With annual sales of $1.5 billion and over 2,600 transactions a year, Smith has the highest per-agent productivity in Tampa Bay and real estate expertise unmatched in the marketplace.
Smith has also been a leader in adoption of digital marketing and technology, growing its local heart while expanding its global reach via affiliations with Luxury Portfolio International®, Leading Real Estate Companies of the World® and London-based Mayfair International Realty. The company has a diverse portfolio of individual clients as well as the industry’s top developers, affording Smith exclusive representation of more than $2 billion in new developments throughout the Tampa Bay area.
Celebrating over 50 years in Tampa Bay, Smith owes its longevity to its associates, who take a personal interest in every client while embracing their communities via philanthropic outreach and giving back. Smith agents’ love for and involvement in their communities provide both market knowledge and a competitive edge in the real estate process, even in an age when technology plays an important role. Learn more at smithandassociates.com.
One of the fastest growing advertising technology companies, Adwerx delivers personalized, omnichannel brand marketing and automation at enterprise scale with the Adwerx Automation Platform. The Platform integrates with native software to generate and deliver customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps. Real estate, mortgage, insurance, financial services, and other innovative sales firms and franchises drive growth through digital marketing automation that increases brand visibility, boosts productivity by 35 percent and lowers churn by 42 percent.
Adwerx has over 200 enterprise customers across the U.S., Canada and Australia. Learn more about Brilliantly Simple Digital AdvertisingTM at adwerx.com.
NAR members receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®’ REALTOR Benefits® Program.
Recognized as a Top Workplace for the Fifth Consecutive Year
For the fifth year in a row, Smith & Associates Real Estate was recognized as one of Tampa Bay’s Top Workplaces by the Tampa Bay Times. The organization ranked in the top five for midsize workplaces in Tampa Bay (#4). The ranking is based on employee survey feedback with over 34,000 employees in the local market responding.
The employee engagement survey gathered responses on workplace culture in the areas of: Alignment, Coaching, Connection, Engagement, Leadership, Performance, and the Basics like pay, benefits, and flexibility.
In the Tampa Bay region, nearly 190 leading employers were nominated by their employees. To be considered for participation, companies or government entities had to employ at least 50 workers in Florida.
“Recruitment and retention are a key focus for us and we create a team culture that demands excellence, encourages community connection and feels like family. Winning this award and scoring so high with our employees validates what we are doing to support our employees’ individual and professional growth goals and we are honored to have such a great team that supports each other in such a positive way,” says Bob Glaser, President & CEO of Smith & Associates.
For a complete list of the 2020 Top Workplaces in Tampa Bay, click here.
To learn more about Smith & Associates Real Estate and join our team, click here.
The excitement was contagious as business leaders, elected officials, and future Marina Pointe homeowners gathered to celebrate the groundbreaking of Marina Pointe. Speaking at the event was Tampa Mayor Jane Castor, BTI Partners CEO Noah Breakstone, and Smith & Associates Real Estate President and CEO Bob Glaser who all echoed the shared sentiment that the Westshore Marina District, and its crown jewel of Martina Pointe, will be a game-changing neighborhood that will redefine South Tampa.
Marina Pointe introduces a new contemporary waterfront condominium and townhome lifestyle with breathtaking views, resort-style amenities, and unabashed luxury Overlooking a protected, deepwater yacht basin, Marina Pointe condominium residents will be able to indulge in an impressive array of private amenities or walk to shops, dine at marina-front restaurants, and boat onto open bay waters. More than fifty homes in Marina Pointe have already been reserved and several future homeowners who attended the groundbreaking said that the lure of the boating lifestyle so close to South Tampa is what they are most excited about.
With a state-of-the-art marina, a retail center that will include the Cru Cellars wine bar and shop, Duckweed Urban Market boutique grocery, DRNK Coffee Shop + QWENCH Juice Bar, Crave Spa, Salon Color Bar, and Sand Surf Co., among others and a boat-up dining destination, Paloma, the condominiums and townhomes will be a short stroll away from the waterfront promenade. The Westshore Marina District will also offer walking trails and parks along the waterfront that will connect with the marina.
The first residential tower of Marina Point is expected to take two years to complete and the retail center will open in the first quarter of 2021.
To learn more about Marina Pointe’s one-of-a-kind luxury condominiums and the all-new marina’s amenities and services, explore the website at MarinaPointe.com, call 813-930-9800, or visit the sales gallery at 4900 Bridge St, Tampa, FL 33609.
See more photos from the Marina Pointe Groundbreaking Ceremony, here.
The Boutique Firm Recorded $1.5 Billion in Sales Predict a Bullish Real Estate Market for Tampa Bay in 2020
Tampa Bay’s largest independently-owned real estate brokerage firm, Smith & Associates Real Estate, celebrates another record-breaking sales year with $1.5 billion in sales volume, an increase of 22% from the previous year. The company has been serving Tampa Bay’s real estate market for over fifty years and recognized associate accomplishments with a party at the Armature Works in Downtown Tampa. With their Developer Services team representing ten projects in Tampa Bay that have completion dates set between 2020 and 2023, Smith feels confident that the Tampa Bay real estate market will be on fire in 2020.
Established in 1969, Smith & Associates Real Estate has grown to be one of the most influential companies in the Bay, with revenues exceeding $1.5 billion in 2019. The firm represents high-profile residential and commercial developments. It is the exclusive listing agent for almost all of Tampa Bay’s high-profile towers, including The Edition, Riverwalk Place, Hyde Park House, Elevé 61, The Sanctuary, Saltaire, and Altura. Smith & Associates Real Estate is the number one luxury brokerage firm of $1M + residences in both Hillsborough and Pinellas Counties.
President and CEO, Bob Glaser, says his company’s focus on investing in employees, giving back to the community, and fostering strategic partnerships will continue to inform the company’s growth strategy. “As Tampa Bay has grown, so have we. We’ve had tremendous success and are bringing over 2 billion dollars of inventory to the local market in the upcoming years, representing developments in downtown Tampa and St. Pete. Yet, we anticipate that marketplace demand will outpace available inventory.”
According to the real estate website Zillow, Tampa home values went up 3.9% in 2019 and Zillow forecasts they will rise an additional 4% in 2020. Tampa also ranks 4th among the nation’s The most popular investment markets, according to Realtor.com® .
While the Smith team celebrated their record-breaking year and the associates with exceptional sales, the organization also presented their most coveted honor, The Mary Smith Conover Citizen Award, which honors the spry 93-year-old founder of Smith & Associates Real Estate. The award is a nod towards the company’s founder and keeps the philanthropic intention at the forefront for every associate. This year’s winner was Becky Slocum clocked nearly 1,800 volunteer hours with The American Red Cross and is a member of the Disaster Action Team, working on-call shifts throughout the night from 6 PM – 6 AM.
Becky Slocum (Award Recipient), Bob Glaser (President and CEO), and Mary Smith Conover (Founder) at Kickoff Celebration at Armature Works