The EDITION Comes to Tampa


Edition Rendering

Rendering of the Tampa EDITION


Many condo developments boast resort-style living, hoping to attract a buyer that seeks the relaxation and sense of luxury found at world-class hotels. For the first time in Tampa Bay, resort living is truly accessible with the Residences at the Tampa EDITION. 

Envisioned by Ian Schrager and Marriott International, EDITION hotels evoke sophistication and represent a new generation of luxury. Each property from New York City to Shanghai is designed to give guests a curated taste of the locale, reflecting the best of cultural and social milieu with Tampa being the latest property to break ground. 

Found in the world’s top cities, The Tampa EDITION will be a 5-star hotel with an intimate environment, authentic design and the most beautiful amenities. Buyers will find the opulent living they seek on the 10th – 26th floors of the hotel with The Residences of the Tampa EDITION. There are only 3 EDITION residences in the world, and the Tampa EDITION is integrating the best materials and insights from West Hollywood & Miami into the cutting-edge design of the Tampa location. 

Only 37 homes are available. 

Residence owners will have exclusive access to the full range of services and amenities of the Tampa EDITION, yet have privacy with a separate private lobby, elevator, and entrance experience. It is a true condominium, where one can live full time and take advantage of all of the amenities and offerings that the hotel brings, yet enjoy premium views and homes above. 

High end upscale restaurant, an open market cafe, an intimate cocktail bar, a live entertainment stage, luxury spa & services, innovative indoor/outdoor fitness and rooftop pool with outdoor bar and a 9th floor restaurant, will be part of the lifestyle easily accessible by the residents of the Tampa EDITION and not open to the public.

The Residences at the Tampa EDITION will also have private amenities on the 10th floor including a kitchen with social room and private fitness space for personal training, and large terrace overlooking the pool. An owner at the Residences of the Tampa EDITION will enjoy concierge services, valet parking, meal service and other convenient services available through Marriott. Interior selection have been hand-picked by the world’s top designers including Roman & Williams and Ian Schrager with a collective inspiration from across the globe.

Located in the center of Water Street Tampa’s 56 acre vision, and across from Amalie Arena at the intersection of Water Street & Channelside Drive, this will be the hottest address in town and will be the heartbeat of Downtown Tampa. It’s easy to envision morning coffee and news download at the market, lunch at the pool bar, dinner at the signature restaurant, a nightcap at the punch club, room service for a night spent in and essentially an entire weekend experience where luxury is about lifestyle and experience.


Posted on October 9, 2019 at 3:26 pm
Concierge Services | Category: Company News | Tagged ,

Amenities Rise to the Top in New Condo Towers

Once relegated to base floors, amenity spaces are taking center stage in new condo towers rising across Tampa Bay. Developers are choosing to give buyers the opportunity to experience the priciest views in the building by giving up sellable real estate and instead designing these prime locations to be the ultimate spaces for shared enjoyment. 

The allure of being able to swim in a rooftop pool, to sit by a fire pit under the stars or to do your morning yoga in a top floor fitness room with 360-degree water views, is appealing to the new condo resident and stand out as lifestyle benefits unavailable to most homeowners. Condos have long lured the homeowner tired of home maintenance, but developers are betting that these resort-like amenities will attract A-listers who desire an urban retreat and a lifestyle of luxury living.

All of the five new construction condo towers in Tampa that overlook the Bay will feature above-ground amenities. Virage Bayshore has a resort-style terrace overlooking the bay with heated infinity pool, shade cabanas, and secluded spa. Simply called “The Retreat”, The Sanctuary at Alexandra Place takes a holistic approach with lushly landscaped gardens and Zen-like features that bring privacy and intimacy to the elevated space. The Retreat’s features include a beautiful lounge, state-of-the-art fitness studio, heated pool and spa with private cabanas, an outdoor kitchen, and fire pit. Hyde Park House’s elevated social room offers large screen TV’s, bar and fireplace with prime cityscape and Bay views. At Altura Bayshore, the tower’s rooftop with be a “social lounge” complete with a sunset terrace, cabanas, bar and rooftop pool. Rooftop activation is a popular trend across the US and is resonating with the Tampa Bay buyers who tend to value the ability to be outdoors.

According to our Vice President of Developer Services, David Traynor, says the decision to raise the bar on the amenities offered and place them in prime locations only enhances the success of a property in the current market. “The modern luxury buyer has high expectations and wants more from their home than just a spacious interior. They want to have cocktails at a rooftop bar, enjoy a lazy Sunday in a poolside cabana, host a party with cityscape views and in general, find a lifestyle that feels nourishing,” says Traynor.

With their modern aesthetic, these condo towers are appealing to multi-generational buyers and give the million-dollar buyer access to quality offerings available in the luxury condo tower markets of larger cities around the country.


Hyde Park House Elevated Amenity Deck With Water Views

Rendering of Hyde Park House’s Elevated Social Room


Posted on September 18, 2019 at 11:19 am
Concierge Services | Category: Company News | Tagged ,

Construction Begins on The Tampa EDITION Hotel & Residences

We are thrilled to announce that Smith & Associates, will exclusively handle sales for the The Residences at The Tampa EDITION. The Residences at The Tampa EDITION, announced groundbreaking today and will offer 37 homes with spectacular views, gracious layouts, and a full suite of amenities and services within Water Street Tampa.

The first hotel-branded condominiums in Tampa, The Residences at the Tampa EDITION are only the third property within the United States to offer EDITION-branded residences, joining the Miami EDITION and the West Hollywood EDITION. For more information on this world-class listing in one of the most exciting neighborhoods in Tampa Bay, please read the press release below and contact the Concierge to learn more!

Strategic Property Partners, LLC Commences Construction on The Tampa EDITION Hotel & Residences

Design-forward five-star property marks EDITION brand debut in Tampa and includes city’s first hotel-branded condominiums

TAMPA, FL (August 14, 2019) – Strategic Property Partners, LLC (“SPP”) today announced that construction has commenced on The Tampa EDITION Hotel & Residences within Water Street Tampa, the 56-acre development transforming the city’s downtown waterfront. Comprised of hotel rooms and private condominium residences on the upper floors, The Tampa EDITION marks the debut of the luxury brand in Tampa Bay.

Created through a pioneering partnership between hospitality innovator Ian Schrager and Marriott International, the EDITION brand prioritizes commitment to unprecedented design and an elevated hospitality experience. Spanning 27 stories in the heart of the Water Street Tampa neighborhood, The Tampa EDITION is scheduled to open in the spring of 2021 and will include 172 guest rooms and suites and 37 exclusive for-sale, hotel-branded residences on floors 10 through 27, the only offering of its kind in Tampa.

“The Tampa EDITION will be a significant cultural and hospitality destination within the Water Street Tampa neighborhood and the city at large,” said James Nozar, CEO of SPP. “Offering an experience unlike any other hotel in Tampa Bay, The Tampa EDITION will reflect our city’s lifestyle through its timeless design, impeccable service and engaging amenity spaces that will connect guests to the neighborhood in a unique way. We felt that the EDITION brand and concept complemented our vision for Water Street and the future of Tampa Bay.”

With architecture by acclaimed architect Morris Adjmi in collaboration with Nichols Brosch Wurst Wolfe & Associates, and interior design by renowned international design firm Roman and Williams, The Tampa EDITION will offer multiple social and amenity spaces for guests and residents, including an expansive spa and fitness center. A rooftop pool on top of the hotel with an indoor and outdoor bar and restaurant will offer striking views of the city skyline, while an intimate restaurant adjacent to the hotel lobby will become a culinary destination within the neighborhood. Additionally, as has been done in other EDITION hotels around the world, the Ian Schrager Company will curate and program a range of additional restaurant and entertainment spaces, including a lobby bar, lounge, market and entertainment venue.

Hotel guests and residents of The Tampa EDITION will enjoy access to Water Street Tampa’s coveted neighborhood amenities that are available steps outside the private resident entrance. The neighborhood will seamlessly blend lush public green spaces and extraordinary neighborhood shopping and culinary experiences around a variety of existing cultural, educational and entertainment venues.

The Residences at The Tampa EDITION will be the first hotel-branded condominiums in Tampa, and only the third property within the United States to offer EDITION-branded residences, joining The Miami EDITION and The West Hollywood EDITION. The hotel brand is typically found in the largest cities in the world, making The Tampa EDITION a testament to the growing global identity of Tampa Bay. Smith & Associates Real Estate, a Tampa Bay-based real estate brokerage company, will exclusively handle sales for The Residences at The Tampa EDITION. Sales are expected to officially launch in late 2019. EDITION is an international luxury brand with existing hotels in London, New York, Miami Beach, Barcelona, Bodrum, Abu Dhabi, Shanghai and Sanya.

“The Residences at The Tampa EDITION will be world-class listings that set a new standard for luxury throughout the region, with spectacular views, gracious layouts including extensive private balconies that extend every unit to the view, and a full suite of amenities and services available on site  – all within one of the most exciting neighborhoods in Tampa,”  said Bob Glaser, President & CEO, Smith & Associates.

In addition to The Tampa EDITION, SPP is under construction on a new JW Marriott hotel, which celebrated its topping out of construction earlier this month and is expected to open in 2020. Adjacent to the future JW Marriott is the existing Marriott Water Street, which is near completion on extensive renovations.

To learn more about the three hotels within the Water Street Tampa neighborhood, please visit The Tampa EDITION is currently the only for-sale residential offering in Water Street Tampa.

Strategic Property Partners

Strategic Property Partners (“SPP”) is a partnership between Cascade Investment LLC, and Jeff Vinik. SPP is a full-service commercial real estate development firm focused on world-class execution, innovation, and creating high quality and experiential places. SPP’s first project, Water Street Tampa, is being developed on over 50 acres of land the company controls in downtown Tampa along the waterfront. The phased Water Street Tampa development project is revitalizing the currently underutilized tract of land to create an urban, mixed-use waterfront district consisting of approximately 9 million square feet of new commercial, residential, hospitality, cultural, entertainment, education, and retail uses, totaling over $3 billion in private investment from SPP. Integrating principles of walkability, sustainability, connectivity, design quality, and wellness, SPP will create, own and operate this new world-class neighborhood in in Tampa, while also elevating the city’s national prominence. For more information on Water Street Tampa, visit


EDITION Hotels is an unexpected and refreshing collection of individualized, customized, one-of-a-kind hotels which redefines the codes of traditional luxury. Displaying the best of dining and entertainment, services and amenities “all under one roof’, each EDITION property is completely unique, reflecting the best of the cultural and social milieu of its location and of the time.

The EDITION experience and lifestyle explores the unprecedented INTERSECTION and the perfect BALANCE between taste-making design and innovation and consistent, excellent service on a global scale.

The EDITION brand’s timeless design, uncompromising quality, true originality and impeccable modern service, has defined the new generation of luxury.  Open hotels in London, New York, Miami Beach and Sanya, China. Future hotels are underway in Bangkok, Abu Dhabi, Shanghai, Barcelona, Times Square in New York, West Hollywood, Bodrum, Reykjavik, Iceland, Bali, Indonesia, Dubai and Singapore.

Ian Schrager Company

After leaving Morgans Hotel Group in 2005, the company he founded and created, Ian Schrager developed his namesake, Ian Schrager Company. This company owns, develops, manages and brands hotels, residential and mixed use projects. Since then, he has transformed the fabled Gramercy Park Hotel in New York City, created two groundbreaking residential properties, 40 Bond and 50 Gramercy Park North, successfully launched his new brand, PUBLIC Hotels, and is currently working on multiple hotels in New York City and two luxury residential projects; 215 Chrystie and 160 Leroy also in New York City. In addition, Schrager in partnership with Marriott International created EDITION Hotels, a luxury lifestyle brand with properties in London, Miami, New York City and Sanya with more in development around the world and Shanghai, Bodrum, Barcelona, Bangkok, Times Square, Abu Dhabi and West Hollywood opening next.

Smith & Associates Real Estate

For over 50 years, Smith & Associates Real Estate continues to be Tampa Bay’s largest independent and locally-owned real estate brokerage, with a commitment to exceptional service and superior market knowledge. Deeply embedded in the community and comprised of six strategically located offices in the Tampa Bay area, 300 associates, annual sales of $1.3 billion and over 2,600 transactions a year. Smith’s Developer Services Division has reshaped the Bay Area both with large scale residential development as well as representing the most elite luxury condominium high rises to the market and are presently representing $2 billion in new development. Smith & Associates Real Estate is the number one luxury brokerage firm of $1M + residences and is a nationally recognized leader in the Real Estate industry.  For more information on Smith & Associates Real Estate, please visit

Posted on August 14, 2019 at 3:31 pm
Concierge Services | Category: Company News | Tagged ,