In luxury real estate, staying ahead of interior design trends can give properties a distinctive marketing edge. Today’s discerning buyers often first encounter homes through photographs – on listings, social media, and of course Pinterest – where visually striking spaces capture instant attention. It’s no surprise that designers are going all in with bold décor choices that make interiors feel curated and upscale. A memorable detail like a dramatic accent wall or a stunning chandelier can convey a lifestyle of luxury and sophistication at a glance. In fact, 2025’s interior trends indicate that walls are being treated as canvases: “designers are going all in with fresh patterns, whimsical prints, and textures” on walls, making them “the star of the show.” Along with statement lighting (think crystal chandeliers or bespoke pendants) casting an elegant glow, these design elements create an unforgettable atmosphere. High-end buyers love this “wow” factor, and well-chosen wall coverings – from artistic wallpapers to textured panels – are key to achieving it.
Wall coverings in particular have taken center stage in luxury interiors. Once merely a backdrop, walls now often serve as focal points that reflect personality and craftsmanship. A lavish wallpaper or custom mural can instantly transform a room, adding color, pattern, and even texture that plain paint cannot match. In tandem with other trends like textural layering (e.g. grasscloth, fabric panels) and dramatic lighting, the right wall covering elevates a space from ordinary to magazine-worthy. Below, we highlight 10 stylish wall covering brands – a mix of luxury houses, boutique designers, and emerging studios – that are popular on Pinterest and beloved by interior designers. Each offers a unique style ideal for creating Pinterest-worthy interiors that exude luxury and flair.
10 Stylish Wall Covering Brands to Elevate Your Space
de Gournay – Artisanal Hand-Painted Elegance. Synonymous with ultimate luxury, de Gournay produces bespoke hand-painted wallpapers that are literally works of art. This family-run brand is renowned for its elegant hand-painted wallpapers, often in the form of panoramic chinoiserie scenes filled with lush flora and exotic birds. Every design is hand-crafted by artisans (often on silk) and can be customized to a client’s whims – from historic pastoral panoramas to modern abstract motifs. The result is wall covering so exquisite that it creates some of the most beautiful interiors in the world. A de Gournay wall is instantly Pinterest-worthy: imagine a dining room enveloped in a gilded tropical scene or a powder room blooming with painted peonies. These wallpapers bring Old World artistry and one-of-a-kind grandeur to luxury homes, making a striking impression on buyers and guests alike.
Cole & Son – Heritage Meets Whimsy. This iconic British wallpaper house (est. 1875) is famed for its classic yet whimsical designs that grace palaces and trendy apartments alike. Cole & Son’s archives include historic prints (damasks, stripes, trellises) as well as imaginative contemporary patterns from acclaimed collaborations. They often partner with top designers and even fashion brands to create unique, high-quality wallpapers that blend timeless British elegance with fresh creativity. From the ever-popular “Woods” pattern (a mid-century style birch forest motif) to avant-garde Fornasetti series (surreal motifs like flying machines or architectural scenes), Cole & Son offers something for every luxurious taste. Their wallpapers are frequently pinned for their artful details and bold use of color. Whether it’s a classic toile reimagined in edgy hues or a whimsical print in a formal room, Cole & Son coverings add pedigree and personality – a perfect talking point in a staged luxury home.
House of Hackney – Maximalist Boutique Prints. A darling of the design-forward crowd, House of Hackney is a luxury British brand known for reinterpreting tradition with a moody, maximalist twist. The brand is “renowned for its opulent, moody sensibility and exquisitely detailed prints,” essentially reworking classic motifs with idiosyncratic maximalism. Their wallpapers often feature lush botanicals, wild animals, and heritage-inspired patterns in unexpectedly bold colorways. For example, a Victorian floral might be blown up in scale and saturated in deep teal and gold, creating a dramatic cocoon of pattern. House of Hackney’s ethos of “modern maximalism with an injection of English nostalgia” yields rooms that feel like art installations. It’s no wonder their richly colored, pattern-on-pattern interiors are all over Pinterest. These wall coverings are ideal for luxury spaces aiming to feel boutique and bespoke – think a velvet-clad study with midnight-blue floral wallpaper and brass accents for a luxe bohemian vibe. In high-end real estate, such distinctive touches can set a property apart as a fashion-forward, one-of-a-kind home.
Scalamandré – Iconic Luxury Patterns. An American heritage brand with a legendary reputation, Scalamandré is synonymous with luxury and is beloved for its hand-printed wallcoverings that range from classic to avant-garde. Founded in 1929, Scalamandré made its name supplying fabrics and wallpapers to historic estates and the White House. Today, it’s perhaps most famous in pop culture for the iconic “Scalamandré Zebras” wallpaper (galloping red zebras with arrows), featured in films and trendy restaurants – a design that instantly sparks conversation. Scalamandré’s collection spans elegant chinoiseries, lush florals, vintage palmetto motifs, and boldly colored geometrics, often inspired by historical art and global cultures. Their papers are meticulously crafted, often screen-printed by hand, which gives them an artisanal quality. For a luxury home, incorporating a Scalamandré wallpaper – whether it’s a dining room wrapped in a toile de Jouy or a powder room accented by those iconic Zebras – telegraphs sophistication and a love of design history. These patterns make fantastic vignette shots for listings, instantly Pin-worthy for their blend of classic elegance and daring style.
Farrow & Ball – Understated English Chic. Renowned for their paints, Farrow & Ball also offers wallpapers that exemplify the brand’s refined aesthetic. F&B wallpapers are known for rich colors and meticulous craftsmanship, often blending timeless design with contemporary appeal. Each pattern is block-printed or trough-printed with the same richly pigmented paints they are famous for, resulting in a velvety, painterly finish. Styles range from tailored stripes and delicate florals to bold geometric prints, all in the signature Farrow & Ball color palette that designers adore (think moody grays, deep blues, and dusky pinks). These wall coverings have an understated luxury about them – never loud, but definitely eye-catching in a subtle, curated way. A powder room papered in a sophisticated Farrow & Ball metallic damask, for example, exudes an upscale charm that photographs beautifully. The sophisticated patterns work well in staging because they add depth and interest without overwhelming. For sellers aiming for that “English country house meets modern luxury” vibe that’s trending, Farrow & Ball wallpapers are an ideal choice.
Flavor Paper – Avant-Garde Art Walls. For those who want their walls to double as conversation-starting art, Flavor Paper is the go-to. This Brooklyn-based boutique brand is renowned for bold, unconventional patterns and a decidedly edgy, pop-art sensibility. Think hand-screened wallpapers featuring Warhol-esque bananas, holographic motifs, scratch-and-sniff scents, or cheeky modern illustrations. Flavor Paper’s catalog includes wild designs (often in collaboration with artists) as well as digital murals that can be customized. The common thread is that they treat wallpaper as art: “hand-screened and digital wallpapers that are as much art pieces as decor elements.” In a luxury interior, a Flavor Paper wall is guaranteed to be a focal point – perfect for a creative home office, a chic lounge, or a teenager’s suite where a bit of rock-n-roll glam is desired. These wallpapers get tons of attention on Pinterest and Instagram because they photograph as large-scale art installations. For real estate marketing, one spectacular Flavor Paper accent wall (say, a metallic celestial pattern behind a bed or a tropical jungle scene in a bar lounge) can give a listing that cool factor that younger luxury buyers love. It says the home is not just luxurious, but also hip and unique.
Calico Wallpaper – Artisanal Modern Murals. Founded in 2013, Calico Wallpaper has quickly become an influential design-forward brand by reinventing the ancient art of paper marbling for modern interiors. This New York-based studio fuses traditional craftsmanship with technical innovation, creating “customizable, non-repeating wall art” that transforms a room into an immersive art piece. Calico’s signature wallpapers are more like murals: ethereal washes of color, metallic galaxies, dripping watercolor stripes, and organic forms that flow across entire walls. Each design is made to order, scaled perfectly to the space, so you’ll never see obvious repeats – just one continuous art canvas. Popular collections like “Aurora” (a dreamy gradient that resembles a sunrise) or “Wabi” (marbled ink forms inspired by nature) are frequently saved on Pinterest for their serene yet striking look. These wallpapers bring a very curated, gallery-like ambience to a luxury home. Imagine a minimalist penthouse living room with a floor-to-ceiling abstract mural in calming tones – it sets a mood of cultured sophistication. Calico’s creations exemplify the “Pinterest-worthy” trend of treating walls as the highlight of the design. For buyers, such walls make a lasting impression, often becoming the detail they remember about the home (and the backdrop of their daydreams).
Hermès – Fashion House Décor. The famous French maison needs no introduction in the world of luxury – and that extends to its exquisite wallpaper line. Hermès offers wallpapers that echo the brand’s heritage of intricate scarves and timeless patterns, bringing fashion-level craftsmanship to your walls. Expect stunning prints like equestrian motifs, jungle scenes, architectural graphics, and playful geometric patterns, often drawn from the archives of Hermès silk designs. The quality is superlative, with rich colors and luxe materials that provide an opulent decor solution for those who seek the crème de la crème. For instance, a dining room papered in an Hermès jungle toile or a study featuring their famous chain-link pattern will instantly telegraph prestige and style. These wallcoverings are not common, making them feel exclusive. On Pinterest and design blogs, you’ll see Hermès papers in high-end projects where every detail is deliberate. Incorporating one into a luxury listing can be a savvy move – it creates a quiet wow-factor and aligns the property with a world-renowned luxury brand. It’s the kind of subtle yet powerful touch that affluent buyers notice, even if only subconsciously, elevating their perception of the home’s quality.
Anthropologie – Boho-Chic Statement Walls. On the more eclectic end of the spectrum is Anthropologie’s line of wall coverings, beloved by the Pinterest crowd for its artistic, bohemian flair. Anthropologie (the lifestyle retailer) has become “known for [its] bohemian-chic aesthetic,” offering unique wallpapers that make bold statements in a room. Their collection often features whimsical florals, global-inspired prints, and textured peel-and-stick options that appeal to style-conscious DIYers and designers alike. From tropical jungle murals to vintage-inspired chinoiserie patterns, Anthropologie’s wallpapers are artful and full of personality. These are the kind of wallpapers you might see as a dramatic headboard wall in a bedroom or lining the back of bookshelves for an unexpected pop. They’re also relatively accessible in price, making them popular for quick design makeovers to prepare a home for sale. A well-chosen Anthropologie wallpaper in a key spot – say, a vibrant botanical in an otherwise neutral living space – can create the Pinterest-perfect shot that draws in prospective buyers online. The mix of artistic design and on-trend style in these wallpapers resonates with younger luxury buyers who want a home that feels curated and warm, not just staged. It’s a reminder that luxury interiors can be unpretentious yet still utterly chic.
Osborne & Little – Innovative Designer Prints. Rounding out the list is British brand Osborne & Little, celebrated for decades as a trendsetter in contemporary wallpaper design. This London-based brand is “known for its innovative and eclectic designs,” often setting the standard in wallpaper trends. O&L has a knack for translating fashion and art influences into sophisticated wallcoverings – whether it’s iridescent geometric patterns, striking murals by guest artists, or refined updates on damasks and botanicals. Their collections (including collaborations with designers like Matthew Williamson and Kit Kemp) range from glamorous and bold to elegantly subtle. For example, one season they might debut a metallic koi carp print flowing across a wall, and the next, a modernist abstraction or a trendy tropical leaf motif. Designers frequently turn to Osborne & Little for forward-looking designs with a high-end finish, which means these wallpapers often appear in stylish magazine spreads and, naturally, on Pinterest inspiration boards. In a luxury home, using an Osborne & Little wallpaper in a foyer or powder room is a sophisticated signal that the space is up-to-date and design-savvy. It can tie together color schemes or add that dash of eclectic artistry that makes a room memorable. And in real estate marketing, having a few on-trend design elements like these gives the property an editorial, published-home quality that can excite buyers.
Conclusion: Incorporating these wall covering brands into a luxury interior can transform properties into truly photogenic and inviting homes. Each brand above brings its own flair – from hand-painted extravagance to modern artistry – but all share a commitment to quality and visual impact. For homeowners and sellers, investing in statement wall coverings (and complementary touches like custom light fixtures or textured wall panels) can pay dividends. Not only do such details create a rich atmosphere for living, but they also resonate in marketing materials, attracting attention in crowded luxury listings. A well-staged, trend-forward interior signals to buyers that a property is current, cared-for, and truly exceptional. In the competitive luxury real estate market, interiors that feel straight out of a design magazine – complete with Pinterest-worthy wallpaper and sparkling chandeliers – can make all the difference. It’s about crafting an aspirational lifestyle image, one that helps prospective buyers fall in love at first sight. By leveraging these stylish wall covering brands and design trends, sellers can showcase the full potential of their homes, and buyers can be inspired to imagine an elevated life in these beautiful spaces. After all, in a luxury home, every wall is an opportunity to tell a story – and the right wallpaper can be the ultimate finishing touch that leaves a lasting impression.
Sources:
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Catherine DiPersico, House Beautiful – “The Hottest Wallpaper Trends of 2025” housebeautiful.com
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Styldod – “Glam Interior Design Style… Statement lighting like chandeliers” styldod.com
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IndexBox Top 10 Wallpaper Brands – Descriptions of Farrow & Ball, Cole & Son, Scalamandré, Anthropologie, Hermès, Osborne & Little, Flavor Paper indexbox.io
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FinestWallpaper – House of Hackney: Opulent prints and modern maximalism finestwallpaper.com
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Rizzoli – de Gournay: Hand-Painted Interiors: Hand-painted wallpapers and scenic designs thehappykangaroo.com
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The Future Perfect – Calico Wallpaper: Fusing traditional marbling with innovation for non-repeating art walls thefutureperfect.com
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